Learn How to Register Your Amazon Brand in the USA Legally

If you want to register your brand in Amazon USA and want to know about Amazon’s policy about FBA (Fulfillment by Amazon), then you are in the right place.

Registration in the Amazon Brand Registry protects your brand from counterfeiting and misuse. You can search all Amazon marketplaces by image, term, ASIN, and trademark to uncover potential copyright and trademark infringement and report violations to the Amazon team.

It also offers additional marketing opportunities, such as using Amazon Vine, A+ Content, Sponsored Brands, and brand shops. In addition, brand owners have access to interesting analysis tools such as Amazon Brand Analytics.

What is the Amazon Brand Registry?

Amazon Brand Registry is a program to protect your brand and fight counterfeit. It also unlocks branding and marketing benefits by creating A+ content or a brand store.

The New Brand Registry, also known as Brand Registry 2.0, has been in existence since 2017. The new program is open to all brands regardless of the marketplace. Brand owners can register for the program on Amazon.

How do I sign up for Amazon Brand Registry?

You need the following data to register an Amazon account in the US:

  • The number of the trademark application in the respective trademark register
  • Images that clearly show the branding of your product and packaging
  • If you as a vendor have a supplier relationship with amazon, the supplier code
  • A sample list of an ASINS for your brand’s products
  • Information about the countries in which you sell your products
  • Amazon recognizes registered trademarks issued by the following national trademark offices: Australia, Brazil, Canada, Egypt, European Union, France, Germany, India, Italy, Japan, Mexico, Netherlands, Poland, Saudi Arabia, Singapore, Sweden, Spain, Turkey, UK, USA, United Arab Emirates.
  • To register, go to the Amazon Brand Registry website and click Get Started.
  • As you scroll down the page, click Register Now at the bottom. You then select a marketplace country where you would like to register your trademark.
  • Select the country-specific (USA) marketplace.
  • You will get to a login page. Log in with the seller or vendor account’s admin account to get to the registration page.
  • Enter all requested data and click on create an account.


Suppose you are an American citizen and want to open an Amazon account. In that case, you will need to provide basic information, including your name, date of birth, and contact information. You will also need to provide a valid US address.

If you do not have a US address, you can provide the address of a friend or family member in the US. Once your account is registered, you can purchase items from Amazon.

What if I don’t have a brand or website to get register?

If you don’t have a brand or website to register with Amazon, you can still create an Amazon store using a professional services provider. Websiteviral offers a range of services, including designing and developing your Amazon store and professional marketing and SEO services to help you make the most of your online presence.

With Websiteviral, you can create a successful e-commerce business with little effort and no upfront investment. Contact us for detailed assistance.

How do I register Amazon Brand in the USA?

After the registration steps explained above, you will be taken to a dashboard and can register a trademark:

  • In the first step, provide the trademark information: the name of the trademark, the relevant trademark office, and the registration or serial number.
  • Under product information, you can enter further information about your products. Upload at least one picture of your product or the packaging. The name, logo, or other features must be visible on it.
  • In the following step, information about the seller account, enter the seller account (seller or vendor; if you are a supplier, Amazon also requires a supplier code).
  • If you’re not already selling your brand on Amazon, provide the categories that best describe your brand. If you are an existing Amazon seller, list the top-selling ASINs for each product category your brand is featured.
  • In the third step, sales information, Amazon asks whether you also sell your branded items to retailers or whether you license the items. Then click Submit.
  • It may take a few days to review the application as Amazon compares your information with the information provided by the Trademark Office. If everything goes smoothly, registration will be completed within one to two weeks.

How much does registering a brand on Amazon in the USA cost to register?

When registering a brand on Amazon, there are three main costs: application fees, annual fees, and product listing fees. The application fee for registering a brand on Amazon is $400, and the annual fees range from $500 to $5,000 depending on the category of products.

Product listing fees are assessed per product and range from $0.40 to $2.00. Other costs are also to consider, such as shipping and fulfilment costs.

What are the benefits of the Brand Registry in the USA?

The Amazon Brand Registry also provides businesses with a number of benefits, including the ability to control product listings, track sales and reviews, and receive insights into how their brand is performing on Amazon.

Additionally, businesses registered for the Amazon Brand Registry are given priority placement in search results and are more likely to be featured in Amazon’s marketing campaigns.

On the one hand, you improve the protection of your brand through higher-level editing rights for product listings, manual search and reporting tools to find violations, and automatic brand protection measures by Amazon and also get access to brand building services.

Protecting the brand from counterfeiting and misuse

  • Unauthorized changes to the product listing can damage the brand by providing inappropriate information: the conversion rate, the number of positive reviews, and the brand image decrease.
  • Amazon Brand Registry members have higher editing rights, making it more difficult for third-party retailers or other parties to make changes.
  • Amazon provides tools to target violations and report violations.
  • You report a violation by clicking “Report a Violation” on the Brand Registry dashboard or by clicking “Protect” and then “Report a Violation” from the menu.
  • You can search for products, brands, images, or ASINs on the next page and combine multiple violations into one request.
  • State the type of trademark infringement (copyright infringement, patent infringement, design infringement, breach of the Book Price Fixing Act) and describe your problem.
  • Enter your contact details and signature in the last step and click on Submit.

Proactive brand protection

In addition to the manual search options, Amazon automatically searches for violations. The more information you provide about your brand on Amazon, the better the Brand Registry in the USA can help you protect your brand.

Amazon specifically searches its catalog and looks for products that contain your brand logo but are not stored in the Brand Registry with this brand. Modern image recognition processes make this possible.

Access to Marketing Opportunities

The Amazon Brand Registry allows sellers access to additional brand-building measures. Vendors have access to most of the services listed below even without registration:

1. Amazon Vine reviews

Amazon Vine is an Amazon-owned rating service to generate reviews. As a seller, you provide free samples of your products for product testers to post customer reviews about them.

With the help of the A+ content, further text and image elements can be added to the product listing to present the product in detail and explain unique selling points.

A brand store, also known as a brand shop, allows customers to know your brand better and see your range. Within the Brand Store, customers only encounter products from your brand.

2. Sponsored Brands

With Sponsored Brands, it is possible to display ads specifically for selected keywords and on product detail pages. They link to the Amazon Brand Store or an individual landing page. They increase brand awareness and increase product visibility.

3. Brand Analytics

Brand Analytics allows you to monitor your business performance, sales trends, product performance, traffic, and conversion rates.

4. Amazon Transparency Program

  • The Amazon Transparency Program is another way to protect your products and build customer trust.
  • They attach so-called transparency codes to their products to be sold safely from counterfeits.
  • Upon delivery to the logistics center, the codes are scanned to ensure that only original products are sent to customers. Customers can use the Transparency app to authenticate entities.
  • The program is offered in the USA, Canada, Germany, France, Italy, Spain, Australia, Japan, the UK, and India. Brands can register their entire product portfolio or only selected products.

5. Amazon Project Zero

With Amazon Project Zero, sellers have the opportunity to find counterfeits themselves and remove them with a self-service tool. The data collected about the removed products will help Amazon’s automated search system find similar future violations.

6.Requirements for participation are:

  • Registration with the Amazon account in the US
  • You must be the trademark owner
  • You have submitted reports of potential infringements with an acceptance rate of at least 90% in the last six months
  • You can check if you are eligible for Project Zero in the Brand Registry.


In conclusion, registering your Amazon brand in the USA can be complex. However, following the steps outlined in this article can make it as smooth as possible.

 If you have any questions, feel free to ask. If you are interested in getting a brand website, please contact us for more information.


Do I need a trademark to sell on amazon?

When you’re selling on Amazon, you must ensure that your products are protected under trademark law. If you don’t have a trademark and someone else does, they could sue you for infringing on their intellectual property. It can be a little expensive, but it’s definitely worth the peace of mind.

How to check if a brand is registered on amazon?

Before launching a new product, it’s important to research and ensure that your brand is registered on Amazon. Here’s how to check:

1. Go to Amazon.com and click on “Login.”

2. Enter your email address and password, then click “Sign In.”

3. Click on the “Your Account” drop-down menu and select “Manage Your Brand.”

4. If your brand is registered, you’ll see a list of your products and their corresponding ASINs. If your brand isn’t registered, you’ll see a message saying, “This brand is not currently registered with Amazon.”

5. If you want to register your brand, click the “Register Now” button and follow the instructions.

How to build Amazon store Website?

There are a few different ways to create an Amazon store website. You can use a website builder such as Wix or Squarespace. If you want to create a completely custom website with HTML and CSS to design and develop your site. And you don’t know how to do that, no worries.

Websiteviral is your solution. We are here to help you build a responsive amazon store website with HTML and CSS in the easiest way possible. We provide customized and ready-made websites to market your business.

How to create an e-commerce Amazon website?

1. When creating an e-commerce Amazon website, you must first decide what you want to sell.

2. Once you have determined what products you would like to sell, research what Amazon sellers are currently selling these items.

3. Next, you’ll need a website, which is a crucial step. Use websiteviral to create a fully functional e-commerce store in just a few minutes!

4. Now, create a listing for each product you want to sell.

5. In order to create a listing that will convert well, be sure to include high-quality images and a detailed description of the product.

6. Additionally, utilize the different features Amazon offers, such as Prime shipping and Amazon Prime Now delivery.

What is the fee for registering a trademark globally?

When you’re ready to start protecting your brand, you need to know how much it will cost. Here’s a breakdown of the trademark registration costs by country.

The most affordable option is filing for a trademark in your country of residence. This will typically run you around $200-300. If you want protection in other countries, the cost goes up.

Filing for a trademark in Europe costs around $600, and if you want to file in multiple countries, it can get pricey quickly – filing in all 28 EU member states will set you back more than $4000.

Africa is relatively affordable – registering a trademark in South Africa costs just $130, while trademarks registered in Morocco and Kenya come in at under $200.

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