How do you register your brand in the Amazon Brand Registry in the UK?

If you’re selling a product on Amazon, you know the importance of getting your brand registered. It can be a complicated and confusing process, but we’re here to help.

This guide will show you how to register your Amazon brand in the United Kingdom step-by-step.

The Amazon Brand Registry, what is it?

The Amazon online sales platform must indeed do everything in its power to ensure that the products ordered by customers are not counterfeit. This is the very basis of this concept. You can consult the Amazon Brand Registry Guide.

With the notoriety of this site, there is a multitude of brands and the different products of various brands can be counterfeit.

Thus, the Amazon Brand Registry was born to allow trademark owners to protect them. It is a space that has been set up to ensure the protection of your brand on Amazon.

For this purpose, some incredibly powerful tools will allow you to detect all possible attempts to violate private property quickly.

However, you will have to register before you can access it. To register, you will only have to fill out a form that you will have with Amazon. You have to be careful since the registration is not done through the central seller of the platform.

What data is required for Amazon brand registration in the UK?

In order to successfully register your trademark in the UK, you should check whether you already have the following data:

  • A brand name has already been registered in the trademark register and belongs to an actively registered trademark.
  • Copy of the trademark certificate, where the trademark registration number is shown.
  • Trademark Registration Number
  • Data from the applicant who carried out the trademark registration.
  • Information as to whether it is a word mark or a word/image mark
  • Information about the applicable product categories
  • Possibly logo for a word-image mark
  • If applicable, the e-mail address of the existing Seller Central main account.
  • The main account is essential because only this should be linked to the brand.
  • If necessary, apply for a GTIN exemption.

Amazon Trademark Registration Instructions

  1. First, you have to log in to Amazon Seller Central.
  2. Then go to: home.
  3. Then click on “Register a new brand.”
  4. Amazon Brand Registry home screen.
  5. Now confirm the requirements and enter the brand name you want to register in the next step.
  6. Now enter the registered trademark precisely as it is registered in the trademark and patent office. The company form, such as Gimby, may not be entered. Only enter the brand name.

Importance of Amazon account in the UK

Setting up an Amazon account is very important for UK residents. There are a few reasons why this is the case.

  • First, Amazon is the largest online retailer in the world. This means that there is a good chance that whatever you are looking for, you will be able to find on Amazon. Additionally, Amazon offers competitive prices and a wide selection of products.
  • Another essential reason for having an Amazon account is the many benefits. Prime members offer. Prime members receive free shipping on most items and access to Prime Video and Prime Music.
  • Finally, having an Amazon account allows you to shop at Amazon’s UK website. This can be beneficial if you are looking for hard-to-find items or if you are looking to save money on your purchases.

Who are those affected by the Amazon brand registry?

As I said before, Amazon has put in place very powerful tools to guarantee the protection of brands on the platform. In addition, if you want to benefit from this offer, you must meet specific criteria.

To be part of the Amazon brand registry, the brand must be able to have a registered trademark in the form of a figurative or word mark. The mark must be identical to the mark on the item’s packaging.

However, certain limitations apply. It must be said that the Amazon brand registry only manages brands with a registered trademark in the form of a word mark at the level of government bodies that take care of this kind of business and are located in the United Kingdom, Italy and France.

Indeed, when you register your brand with Amazon, certain benefits come with it.

You have to note that the agents responsible for representing the brand will have access to the Amazon brand registry.

To do this, the brand administrator must register the user by opening another user account. This is a quick and easy process to do.

Requirements for trademark registration on Amazon In the UK

Before entering Amazon’s Brand Registry, you must provide some essential information. They will allow you to authenticate your registration.

We first have the brand’s identity, the place of registration, the logo, the images of the product, the different products, and the countries where the products are designed and distributed.

●    Brand identity

The first information you will provide relates to the identity of the brand. Therefore, you will have to give the name of your mark as a word or figurative mark to the government organizations that register marks.

It should be emphasized that this is a crucial step in registration, and you will have to be careful to write the name of the mark correctly to avoid confusion with another mark having a little resemblance.

●    The place of registration of the mark

After giving the mark’s identity, you will have to specify the place of registration of your mark. To do this, you must mention whether it is a United Kingdom brand.

●    The logo pictures

In order to give more precision, there is an area where you will have to put the brand logo. However, there is no question of an obligation since the installation of the images of the logo is optional.

So, it won’t be a problem if you don’t have one. In commercial matters, it would still be good to specify everything that needs to be specified.

Therefore, we advise you to have it to differentiate yourself from your competitors.

●    Product pictures

To register your brand with Amazon, your product images must be presented with branded packaging.

If it is not on the packaging, ensure it is on the product. One of the capital elements must appear on one of the supports.

●    The brand’s products

Most of the brands on the market design a certain number of items, and if you find yourself in this category, you must be able to identify each product of your brand. It can be sports equipment, fashion clothes, office equipment, etc.

●    Guide to trademark registration

The first step is to search for existing trademarks similar to your own. The UK Intellectual Property Office (UKIPO) provides a free online search tool that you can use to conduct this search. If your trademark is not already registered, you can submit an application to the UKIPO.

A fee associated with trademark registration in Amazon UK is payable upon submitting your application. The current fee is £170 for one class of goods or services and an additional £50 for each additional class.

Amazon asks for more information about your brand, which you should fill out carefully. If your product does not receive an ISBN, EAN, UPC or other GTIN, you must first submit an approved GTIN waiver request. In this step, you also select the category for your branded products.

Finally, Amazon wants some manufacturing and licensing information. Double-check the information you entered carefully. You can then submit your application.

●    Characteristics of your brand

When registering your brand with Amazon, it is important to remember the specific characteristics that make it unique. To ensure successful registration and protect your brand, you should provide as much information as possible about your brand to Amazon. Some of the key characteristics that you will need to provide include:

  1. The name of your brand
  2. The trademark or logo associated with your brand
  3. A brief description of what makes your brand unique
  4. Any other relevant information about your brand that Amazon should know

How to build a brand if I don’t have a website?

If you’re like most online businesses, you want to register your brand on Amazon in the UK, but you don’t have the time or know-how to do it yourself. And you also want to make sure that the service provider is reliable and will deliver what they promise on time.

Then, Websiteviral Services is here to help! Our team of web development experts can help you with everything from custom design to eCommerce integration. Plus, we’ll make sure your website is responsive on all devices and optimized for search engines.

Because we believe:

 “There’s no need to reinvent the wheel; just make sure your website is the most stylish and user-friendly one on the block.” – websiteviral

For Further details, Contact us now for a free consultation.

Registration Application rejected for Amazon account in Uk – what now?

If your application is rejected, you will not have the opportunity to process your application. If Amazon has informed you of the reason for the rejection, you can copy your old application under “Manage Applications” and then resubmit it with the requested changes.

If you do not know the reason for the refusal, open a case log using the help function in the trademark registration and ask for the reason.

If you need help with Amazon branding or managing your items on Amazon, we’re here to help.

What are the strengths and weaknesses of the private label?

Being part of a private label has advantages and disadvantages.

In terms of benefits, having your brand allows you to be the sole owner of your product sheet, and you will be spared listing squatters. Also, you can sell your product under your brand, which is a real asset.

In terms of disadvantages, there is first of all the substantial initial investment, because you have to buy the products and bear certain costs. There are also various disadvantages arising from the brand registry, and we will announce them later.


In conclusion, registering your Amazon brand in the United Kingdom is straightforward. By following the steps outlined in this article, you will be well on your way to protecting your brand and increasing your sales in the UK market.

If you still have any queries feel free to ask. Contact us now to get started on making your dream website a reality.

Get started today!

FAQ Section

How can I register my brand name in the UK?

Registering your brand name is an important step when starting a new business. In the UK, there are a few ways to do this. You can register your name with Companies House, the government organization responsible for company registration. This is a good option if you want to set up a limited company.

Another way to protect your brand name is to register it as a trademark with the Intellectual Property Office (IPO). This will give you exclusive rights to use the name with your products or services. The IPO also offers trademark protection in other countries, including Amazon.

How to create a brand store on Amazon?

You want to create a brand store on Amazon but don’t know where to start. Maybe you’ve looked into some web design and development services, but they seem too expensive. Or, you’ve tried doing it yourself, but it’s not professional enough.

Websiteviral is here. We’ll professionally design and develop an amazon brand store for you. So, your business gets more leads and visibility.

How do I copyright my brand name in the UK?

You need to understand what copyright is. A copyright is a form of intellectual property protection that protects original works of authorship fixed in tangible media. This includes literary, musical, artistic works, software, databases, and websites.

How much does it cost to register a trademark UK?

The standard fee for filing a trademark application is £170, with an additional fee of £50 per class of goods or services. However, certain types of trademarks may incur additional costs.

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