How To Create Brand Store on Amazon– Step by Step Guide

Having your own Amazon shop, also known as an Amazon store, can be a great way to promote or showcase your brand. You can open an Amazon shop if you sell your registered brand or want to build one up.

For this reason, the Amazon Store is also referred to as a brand store or brand shop. The possibilities available to you are manifold. What is an Amazon store? What advantages does an Amazon store offer? And how to design an amazon store website with websiteviral?

What is an Amazon store?

Your own Amazon shop offers the opportunity to present your products on Amazon. This shop is created directly on Amazon and is structured like a small website. You can also create several subpages and optimize your shop according to your wishes. However, you must use ready-made building blocks and provide them with your texts and images.

You can advertise your shop inside Amazon or outside through your website. For example, your store will also appear in Google search results if the Google SEO page is optimized. Of course, paying attention to relevant keywords for the products is not wrong when creating an online shop.

Setting Up an Amazon Shop – Requirements

The basic requirement for opening an Amazon shop is your registered trademark. After the trademark application, you must register and accept it via the Amazon Brand Registry. You can already start creating your shop on Amazon. If you sell several brands on Amazon, you can, of course, also create several Amazon shops.

You may have previously heard the term Amazon FBA (FBA fees) in this context. This is the abbreviation Fulfillment by Amazon. All merchants listed on Amazon that offer goods or services can sell their products. The Amazon sellers are free to send the goods directly to the customer or to leave this to the Amazon shipping service.

Another requirement for working with an Amazon online shop is the payment of Amazon sales fees. As a seller, you first pay a flat shipping fee per unit. The amount depends on the storage location, the product type, and the weight. Use Amazon’s Shipping Fee Calculator to calculate your fee. You also have to pay a storage fee. You pay for the storage space for your products in the logistics centre. Logically, it depends on your storage volume and the respective season.

How to design Amazon Store Website with websiteviral

If you want to design an Amazon store website, WebsiteViral can help. We are a professional web design company that can create a stunning Amazon store for your business. We have years of experience designing Amazon stores and know how to make them look professional and attractive to customers.

We will work with you to create a custom design for your Amazon store that reflects your brand and meets your needs. We can also help you set up your store to optimize search engines, and customers can easily find what they are looking for.

Our team of experts will work with you every step to ensure that your Amazon store is everything you want it to be.

Contact us today for a free consultation and see how we can help you create the perfect Amazon store website.

  1. Websiteviral has put together a guide on designing and developing an Amazon Store website.
  2. First, you’ll need to create an account with Amazon Seller Central. This will give you access to all the necessary tools to create and manage your Amazon Store.
  3. Once you have created an account, you’ll need to choose a template for your store. Websiteviral offers Amazon stores/website design and development services. You can contact us for detailed assistance.
  4. Next, we’ll customize your template. This includes adding your logo, choosing colors and fonts, and setting up your navigation menu.

Websiteviral will Manage your brand store on Amazon

If you are looking to expand your business to Amazon, Websiteviral can help.

With our help, you can focus on expanding your business while we take care of the day-to-day operations of your Amazon store.

Contact us today to learn more about our services and how we can help you grow your business on Amazon.

Tips for structuring your Amazon brand shop:

  • Adapt your Amazon shop to your official website on Google. This is later more uniform and clearer for the customer.
  • Be inspired by the development of other brands.
  • Look at well-structured branded shops that sell similar products.
  • Create categories like Bestsellers, Offers, or NEW.
  • Create landing pages for your product sections if you want to advertise. This makes it easier for you to find potential customers later, as they come directly to the products they were looking for.
  • Page management from the Amazon shop
  • Set up pages in the Amazon shop, source: Amazon Stores Builder

Core Three Steps for Amazon Store Website

1. Design with template

The structure of your pages is set? Then you can take care of the design. A hero image should be at least 3000 x 600 pixels. Ideally, this already contains the brand logo. However, you can also use a different image if you don’t want to use the same image you uploaded in the initial settings. It is important for the image that it stands for the brand.

Depending on the template, you can keep typing and arranging fields. Under the “Help” or “Preview” tab above the store builder, you can always check your work or get help. You will also find the guidelines and specifications for the shop there and can use them as a guide. The preview is also a mobile view to check your shop on your smartphone or tablet.

2. Design a blank page

Of course, you have far more freedom with empty pages as templates than with filled templates. While there are limitations here, you are not quite as committed if you want to set up your own Amazon shop. You can now include articles, images, videos, grids, and galleries as desired. You can also include recommended products or offers if you wish. When subdividing your sections, you have a choice of eight layouts. You can also mirror them or divide them into tiles.

3. Embed content.

Add products to a tile and search for them by either keyword or ASIN. You can change the arrangement as you like. Your products will later be automatically linked to the product detail pages.

The minimum size of your images is based on the tile size. A large tile must be at least 1500 x 1500 pixels. For wide tiles, it is 1500×750 pixels, and for small tiles, it is 750×750. Choose your image from your asset library, and add a title and a link. If you don’t want a title, you don’t need a link.

The number of lines is also based on the size of the tiles. There is no limit for characters. However, you can only use lower- and upper-case and bold letters.

If you are satisfied with your brand shop on Amazon and have filled it with content, you must apply for activation. To do this, click “send for publication” in the top right of the store builder status bar.


You don’t need to be a professional to open an Amazon shop. A little time and however, you should invest work, especially regarding your content.

Get an instant amazon store with a fully customized design and develop with websiteviral. We ensure good Amazon SEO and make sure to keep your shop up to date.

For details and assistance, contact us now.

FAQ Section

How do I get a successful amazon website with websiteviral? 

Websiteviral goes the extra mile with design and development along with proven marketing strategies to make your Amazon website viral.

Our tailored approach ensures that you get the most out of Amazon’s expansive marketplace, and our assistant will keep you on track every step of the way. Our team of experts can work with you to create a custom plan to help your store thrive.

Contact us today to learn more about how we can help you achieve online success.

How To Link Products to the Amazon Store?

When you are looking to sell a product, linking it to Amazon can be a great way to get started. Amazon is a trusted site with a built-in audience, and it can be a great way to get your products in front of more people. 

Here are some tips for how to link products to the Amazon store:

  • One way to link products is to use an Amazon affiliate program. With this program, you can add links or buttons on your site that allow customers to buy products from Amazon directly. This program is free to join and can be a great way to boost your sales.
  • Another way to link products is by using an Amazon product search bar. This bar allows customers to search for specific items on Amazon and buy them directly from the site.

How To Create an Amazon Storefront Link?

To create an Amazon storefront link, go to the Amazon Associates Central website and sign in. Once logged in, click on “Link Your Store” in the top navigation bar. This will take you to a page where you can create links for your storefront by selecting either a text or an image link. If you choose a text link, you can enter the text you want to appear on your website.

If you choose an image link, you can either select an existing image or upload a new one. After creating your link, Amazon will provide you with HTML code that you can copy and paste into your website.

Why is websiteviral a perfect choice for the amazon store website?

Websiteviral is a perfect choice for the Amazon store website because it offers a suite of services that can help businesses of all sizes be successful. 

Services like website design & development, SEO, social media marketing, and email marketing can help businesses create a professional website that is search engine friendly and designed to convert visitors into customers. 

Websiteviral can help businesses harness the power of social media to reach new customers and promote their amazon web store. The results will be increased sales, more traffic, and a stronger brand image.

How To Start an Amazon website With websiteviral?

If you’re looking to start an Amazon website but don’t have a lot of money to invest. Websiteviral is the best choice for you.

You can use Websiteviral to design and develop your web store.

Websiteviral also provides a number of marketing tools to help you promote your store. These tools include a website builder, SEO services, and social media integration.

We make it easy for you to get started with Amazon and help you grow your business online. 

For detailed assistance, contact us now!

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